New Scaratings

http://www.prnewswire.com/news-releases ... 41738.html

CARLSBAD, Calif., March 28, 2016 /PRNewswire/ -- BARÚ Advertising, an independent, cross-cultural marketing/media agency is partnering with Buzztime (NYSE MKT: NTN), a leader in omni-channel advertising, interactive entertainment, and innovative dining technology for bars and restaurants in North America. The interactive campaign by Buzztime will help drive viewers to tune into "Lopez", a new George Lopez comedy series premiering on March 30 at 10 pm ET on TV Land and will be promoted at Buffalo Wild Wings restaurant locations throughout Los Angeles, New York, Chicago, Miami and Dallas.

"As part of our integrated campaign, we wanted to leverage the timing of our premiere with the excitement around the college basketball playoffs. We knew that Buffalo Wild Wings would be a hugely popular destination to capture our target audience," notes Elizabeth Barrutia, CEO of BARÚ. "Buzztime is proving to be a key partner to help us drive engagement and tune in within multicultural communities."



The partnership will leverage several channels to reach patrons in Buffalo Wild Wings locations. "Lopez" promos will be shown on the dedicated Buzztime digital out of home (DooH) screens positioned throughout the venues. A short "Lopez" promo will run every time a Buzztime tablet is first touched, which can amount to a sizeable amount of impression considering Buzztime tablets host nearly 10 million interactive game sessions every month in the United States. Branding for the "Lopez" show will also be integrated into Jackpot Trivia, Buzztime's most popular game, which pits patrons in each restaurant against each other in a fun, real-time, interactive trivia contest played on the tablets. A "Lopez"-themed welcome screen will precede each Jackpot Trivia session on every tablet plus interstitial trivia-challenges will be implemented throughout the Jackpot Trivia experience. The promotion runs now through April 10th.

"Buzztime has created and built up a network that provides a direct pipeline to interact with consumers at restaurants and bars across the country," states Erik Evans, vice president of enterprise enablement of Buzztime. "The college basketball playoffs draw large crowds into Buffalo Wild Wings which will broaden awareness for the Lopez TV Land show and create a memorable experience for consumers."

Other recent interactive marketing integrations by Buzztime include working with brands such as Miller/Coors, Sony Pictures, Lyft, and Dr Pepper.

"Lopez" premieres on TV Land at 10pm/9c on March 30. The half hour comedy stars comedian and actor George Lopez as he struggles to navigate race, class, and celebrity.

*yawn*

Very concise reply.

"Other recent interactive marketing integrations by Buzztime include working with brands such as Miller/Coors, Sony Pictures, Lyft, and Dr Pepper"

Look on my works, ye mighty, and despair...